Final Reflections on Creative Methods
Georgia explains how insight clustering, the knowledge mobilization matrix, and the idea prioritization matrix create a methodical approach to reach the public.
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Reflections on Using Creative Methods in My Research Process II
Lauren reflects on her personal use of visual prototyping and how beneficial it was to incorporate it into her workflow in the lab.
Reflections on the Knowledge Mobilization Matrix
In this post, Sefa writes about the structure the creative methods gave our project, and why she particularly enjoyed the knowledge mobilization matrix.
Reflections on Empathy Mapping II
Hannah found empathy mapping to be a valuable tool to shift her perspective on the knotweed issue, which ultimately helped frame the messaging to the public.
Reflections on the Research Participant Map
The goal of the research participant map is to find opportunities to reach specific target audiences. Jay utilized it to inform her “Day in the Life” video.
Reflections on Using Creative Methods in My Research Process
Hannah was able to utilize the media scan and idea prioritization matrix methods into her workflow as a psychology student. Read more about it in this post!
Reflections on Empathy Mapping
Empathy mapping is a creative method designed to acquire a deeper understanding of the audience. Read about Maria’s experience with it in this post!
Bringing Research to Life Through Creative Methods
Embracing creativity in our research project led to deeper insights and innovative ways to understand our study of knotweed and spread awareness.
Bohemian Knotweed: A History of the World’s Worst Plant
Bohemian knotweed has been allowed to grow quietly in the shadow of its parents as a hidden villain – here’s a breakdown on its origins
