Georgia explains how insight clustering, the knowledge mobilization matrix, and the idea prioritization matrix create a methodical approach to reach the public.
Lauren reflects on her personal use of visual prototyping and how beneficial it was to incorporate it into her workflow in the lab.
In this post, Sefa writes about the structure the creative methods gave our project, and why she particularly enjoyed the knowledge mobilization matrix.
Hannah found empathy mapping to be a valuable tool to shift her perspective on the knotweed issue, which ultimately helped frame the messaging to the public.
The goal of the research participant map is to find opportunities to reach specific target audiences. Jay utilized it to inform her “Day in the Life” video.
Hannah was able to utilize the media scan and idea prioritization matrix methods into her workflow as a psychology student. Read more about it in this post!
Empathy mapping is a creative method designed to acquire a deeper understanding of the audience. Read about Maria’s experience with it in this post!
Embracing creativity in our research project led to deeper insights and innovative ways to understand our study of knotweed and spread awareness.
Bohemian knotweed has been allowed to grow quietly in the shadow of its parents as a hidden villain – here’s a breakdown on its origins
Before it was found out just how invasive this species of knotweed was, Giant knotweed was touted as a “great agricultural discovery”
Japanese knotweed was an innocent plant forcefully pulled from its native habitat. It wound up infecting the whole world.
